Michael DiFrisco

I'm Michael DiFrisco, "the Affordable Branding Guy". My website is www.How-to-Branding.com where you can discover how to develop your radical brand without high-priced agencies, consultants, or gurus. That's because I believe no one knows your brand better than you.

Michael DiFrisco, founder of How-to-Branding.com and developer of the BrandXcellence DIY Brand Strategy Workshop, has worked on marketing and branding teams for most of his professional years. In addition to leading the brand charge for diverse organizations including, the American Academy of Cosmetic Dentistry (AACD) the Experimental Aircraft Association (EAA) and Ducks Unlimited, Michael DiFrisco has also worked in the financial services and publishing industries. Michael DiFrisco has more than 25 years of experience in helping businesses effectively connect with their target audiences. He has participated in numerous organizational and brand assessments to achieve strategiclevel mission relevance, brand oversight, consistency, coordination, and efficiency in marketing communications. Michael DiFrisco is the author of the book, Shadowcasting: Growing Your Business By Growing Your Reputation, and the book R.A.D.I.C.A.L. Branding, plus the industry white paper, 7 Secrets to Branding in the Nonprofit Organization, as well as many articles on branding and marketing topics. Michael DiFrisco has been recognized with numerous marketing awards andaccolades including the American Society of Association Executives Award of Excellence, a Direct Marketing Guild John Caples Award, an Echo Leader Award, ARC Award Grand Winner—not-for-profit annual report, a Bronze “OZZIE” Award—association magazine, and multiple Advertising Federation “ADDYs”. Michael DiFrisco provides organizations with the foundational branding strategies to help them more efficiently and effectively leverage their marketing and communications efforts—and dollars.